Our story

OTD didn’t start in a studio or with perfect funding. It started with me Olamide trying to make clothes that felt like home and future at the same time.

I grew up around Nigerian culture, the kaftans, the pride, the presence.I grew into streetwear the confidence, the freedom, the edge.

Originals That Dare

Where both worlds meet.

Culture, ambition, and identity stitched into pieces you can feel.

Our Philosophy

This brand is for people who dare to walk their own path. People like me. People like you.

01

Craftsmanship

If it’s not intentional, it doesn’t leave the studio.

02

Culture

African roots, modern rhythm.

03

Simplicity

Clean, clear, effortless confidence.

04

Quality

Fabrics that hold shape and hold meaning.

05

Self-Expression

Wear your truth. Loud or quiet just honest.

Why OTD Hits Different

  • Kaftans reimagined: Tradition with a sharper silhouette.
  • Streetwear elevated: Modern, premium, made to fit your lifestyle.
  • Small drops: Exclusive by design.
  • Premium fabrics: Comfort, structure, longevity.
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Behind the Craft

We create in small batches.
We choose fabrics with purpose.
We obsess over details most people never see.
Because when you wear OTD, you should feel the intention.

Our Mission

Blend culture and modern style into pieces that help people own their identity.

Our Vision

To build a global African fashion house that tells stories through design and puts our culture on the world stage.

From

Olamide Temitope Daniel

I built OTD from nothing but belief, culture, and the courage to try.
Every piece is a reminder that your story matters, your roots matter, and your dreams deserve space.

If you’re wearing OTD, you’re not just buying clothes.
You’re choosing to stand out with purpose.
You’re choosing to dare.

Follow us

@otd.wears